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Advanced Sales Management Skills

Course Overview

This three-day Sales Management course aims to provide very practical guidance to help Sales Managers adopt winning approaches to each of the key functions of the job.

Delegates are taught methods which work in most situations for most managers and most teams. There are always exceptions, but the delegate is encouraged to try some new approaches, in the belief that failures can be reduced and successes increased.

This course encourages self-honesty, and open feedback from sales team members. The acid test for all Sales Managers is to ask team members how they feel the Manager is doing the job. Very few ever do this, but without honest feedback, progress is hard to achieve and old behaviours hard to change.

Who Should Attend

Anyone who manages a sales team either full time or as part of a broader role. It is particularly aimed at first-line Sales Managers who may need to discard bad habits and adopt new ones, before it's too late!

Course Content

The Sales Management Job


Management Style/Culture

Standards of Performance

Planning and Control


Recruitment and Selection

Coaching and Training

Business Planning

Sales Meetings

Sales Audit

Achieving Excellence and Quality

Course Duration

Three days


Certificate of Attendance



London: 020 8819 9561
Birmingham: 0121 374 0078
Bristol: 01172 230 014
Watford: 01923 51 00 20
Manchester: 0161 660 7660
Norwich: 01603 857 877
Glasgow: 0141 530 7710

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