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Sales Negotiating Skills

Course Overview

This one-day course will show that negotiating skills are different from sales skills. They are of primary importance for sales people in the final stages of the sales process, but at the same time they are invoked daily by individuals at all levels in an organization that are involved in both internal and external discussions. From simple extensions of a project plan to company-level commercial agreements, negotiation is a major factor in bottom-line profitability. From a personal point of view the ability to negotiate is the most financially productive skill that an individual can posses.

By the end of this course delegates will be able to:

Who Should Attend:

This course is applicable for both sales people and anyone who is involved in business. It goes beyond a simple checklist of negotiation tricks and tactics by introducing the concept of a structure to the negotiation process. In this way it is suitable for all those who get involved in professional negotiations both internally and externally.

Course Content


The 4 Phases of Negotiation


Styles Of Negotiation

The Role of Ploys

Negotiating difficult disputes

Course Duration

One day


Certificate of Attendance



London: 020 8819 9561
Birmingham: 0121 374 0078
Bristol: 01172 230 014
Watford: 01923 51 00 20
Manchester: 0161 660 7660
Norwich: 01603 857 877
Glasgow: 0141 530 7710

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