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Sales Skills – A Course in Generic Sales Techniques

Course Overview:

This sales course can be presented at a basic, intermediate or advanced level, over 2 or 3 days. It teaches a mature structured approach to selling. With emphasis on the human aspects of selling, building rapport, asking questions, understanding & developing customer needs and influencing the Closing Criteria.

Delegates are taught the importance of qualification prior to and during the sales process. Classic techniques such as social styles, handling objections and closing techniques are discussed in depth. Most importantly this course gives the sales person a structure to enable them to remain focused, efficient, positive and in control during the sales cycle. As well as giving tips on building and monitoring their sales career.

Who Should Attend:

Anyone who is either in sales, sales management, who would benefit from revision and new ideas. As well as someone who is considering a career in sales.

Course Content:

Role of the Salesperson

Consultative Selling & Skills

Telephone Skills

Prospecting (Finding the Customer)

The 5 Dynamic Skills

Handling Client Resistance

Closing Skills


Follow Up

Business Planning

Time Management

Stress Management

Course Duration

Two or Three days


Certificate of Attendance



London: 020 8819 9561
Birmingham: 0121 374 0078
Bristol: 01172 230 014
Watford: 01923 51 00 20
Manchester: 0161 660 7660
Norwich: 01603 857 877
Glasgow: 0141 530 7710

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