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The Art of Two-Way Communication - DVD


Telling isn’t Selling – listen and gain the competitive edge

Communication is a two-way street. It can reveal invaluable information about customer needs and buying habits, and give your company a vital edge over your competitors. This video shows your employees how.

Penelope Keith stars as a housewife who has learnt a lot about selling by being a customer, and occasionally having to ‘sell’ an idea to her husband. The video takes us through a series of independent events that illustrate the five rules of effective two-way communication, with captions on screen to reinforce the message.

Who could benefit?

Key learning areas

Running times

Main video: 24 minutes
Summary video: 5 minutes


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