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Selling Benefits - DVD


Matching the appropriate benefit to the potential buyer

Are your sales people concentrating on meeting the customer’s need to buy – or their own desire to sell?

In this DVD, John Alderton plays both a presenter and an inept salesman to show us how to establish what the customer really needs and then how to offer the most appropriate product benefit. His examples include selling cars, cookers, industrial machines and computer programmes.

The DVD explains:

The summary video provides an overview of successful selling – using open questions to establish customer needs before talking about the product.

Who could benefit?

Key learning areas

Running times

Main video: 21 minutes
Summary video: 4 minutes


Video and CDROM Prices
International orders please email for cost
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