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When Letters Work - DVD

Introduction

Stop letters sounding impersonal: Show clients your company cares

Good business relationships depend upon personal, human understanding and on expressing that with personal sensitivity. Letters must state clearly what they are trying to achieve and show that the writer cares about the reader’s needs and wants. As this video says “Companies without care tend to become companies without clients.”

In When Letters Work, Penelope Keith guides David, a newly-appointed manager, away from cold, stereo-typed letters and teaches him how to communicate more directly and more effectively by following some simple rules:

The DVD Covers

Show your employees how good letter writing skills can open doors to more business.

Who could benefit?

Key learning areas

Running times

Main video 24 minutes
Summary video: 6 minutes

Cost

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