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A Reason to Buy - DVD


Understanding customers’ real needs is the key to closing the sale.

Peter Davison plays an angel who helps out an old sales rival. This DVD concentrates on the vital difference between a product’s features and benefits.

The characters take us through a number of humorous sequences, explaining:

This DVD concentrates on developing a win-win transaction: the customer buys what they want and need, while the sales person achieves sales success.

Good sales technique will help the customer recognise their requirements, and align them to the product or service offering.

Who could benefit?

Key learning areas

Running times

Main video: 25 minutes
Summary video: 15 minutes


Video and CDROM Prices
International orders please email for cost
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